Trailblazer Business Profile: Ron and Dawn Rivera of Bella Door and Supply, Inc.
Ron Rivera, president, said that they have been able to thrive in recent years by diversifying. He said “we decided to introduce new product lines, such as when we started manufacturing our own doors, to our current customer base who previously purchased hardware from us. Since these customers were already familiar and enjoyed working with us, they loved it because it gives them less people to deal with.”
Rivera went on to say that, “this goes for both our commercial contractors as well as retail clients. It is also easier to offer a product that you as the vendor aren’t as familiar with since they already know you and will more easily forgive any mistakes you make since they know you do good work overall.”
“We do not do ‘good enough,’” Dawn Rivera added. “We have stayed late at the shop many times to make a door as close to perfect as possible before turning it over to our customer. Whatever it takes, we get it done, and we get it done right,”
Commenting on recent economic times, Ron Rivera said that “we had to downsize and find areas that weren’t necessary in order to operate. We also diversified into residential business in addition to our commercial business. We didn’t have to make a capital investment, so this was an easy transition. Now we are able to benefit from either side when going through cycles.”
Rivera also expressed that in order to increase their business significantly over the next 6-12 months, they “need to focus more on marketing. We use a lead generator called Service Magic that helps to create leads and it also gives customers an opportunity to give feedback on the site. This helps us to continue our great reputation rating and allows potential customers to them.”
“Our tagline is ‘We provide solutions,’ we do this by offering what best suits their needs. Many times our clients have told us, ‘You weren’t the cheapest, but we felt the most comfortable with you.’ I have to believe in what I am selling, or I can’t sell it.”
One additional factor that has helped he and his wife to be successful as a married couple of 20 years running the business for the last 15 years is that they “have made a point not discuss business at home. This has worked very well for us. Dawn is in charge of the administrative operations of our firm, while I focus on production and business development.”
Rivera advises entrepreneur just starting out to “Have patience, because it does take a little time. Be willing to do tasks that you don’t like to do.”
About Rivera & Bella Door and Supply: Ron Rivera is president of Bella Door and Supply, Inc. just northwest of Houston, TX. Bella Door and Supply is a door and hardware company that manufactures and specializes in high quality door installations in both residential and commercial settings whether directly to consumers on a retail basis or on a wholesale basis working with builders and contractors. Rivera was born and raised in Tomball TX and started his business there in 1996 with his wife, Dawn Rivera. They have three children.
For more information about Bella Doors and Supply, Inc., you can visit their website or call 281-357-8554.