Alphonso Brat is a person that has always encompassed an entrepreneurial spirit and when he was young, dreamed of having his own barbershop. He is someone who proved that dreams do come true with hard work and a sincere desire to succeed.
Brat, who has been a West Palm Beach law enforcement officer for the past 19 years and studied Business Administration at the University of Missouri, held fast to his dreams of owning his own business. While some just talk about what they might want to do one day, at a young age, Alphonzo Brat, owner of Short Cuts Hair Salon, began to develop important strategies, organized specific concepts and put those plans into forward motion.
Inspired by his grandfather, who was also an entrepreneur, operated a landscaping business and often took his grandson to the barbershop to get his hair cut, Brat believes that becoming an entrepreneur and owning his own business “started at a young age”. He reveals that “when one is inspired by certain places that they visit or who makes an impact on them, even when they are in their youth, it helps to shape them into what they want to be”. Significantly, he credits his grandfather for this.
First, he started out with a small location in Lake Worth and later expanded to the Palm Beach Mall which grew beyond a barbershop into a full service salon at the now, almost empty Palm Beach Mall in West Palm Beach. Currently housed at the Boynton Beach Mall, the business has grown step-by-step. For many successful business owners, even those who have become millionaires, had to start somewhere, but what makes their businesses continue to grow to the next level is determination and passion.
A professor at Northwood University, West Palm Beach’s well-known university for developing “leaders in a global economy” and offers comprehensive business degree curriculums, Professor Johnny Ortitz, encourages his students to develop a “serious marketing plan before they get started”. Toward this, successful enterprise executives say that planning is a “key concept” in small business strategies.
Moreover, in corporate environments, big or small, or even such as one’s own, a sincere and professional reputation is essential. Since its recent opening, because of an avid following, and providing a substantial degree of customer care, visits have been relatively high for Short Cuts Hair Salon, Inc. at its new location.
To date, the salon continues catering to a multi-family clientele that provides professional hair care services for women, men and children. Currently, there are 10 stylists and barbers who are experienced and qualified at delivering salon based services such as hair-cuts, styles, braids and more.
Also, the salon is always looking for licensed professionals that are seeking a career with an upscale salon that has come a long way in the cosmetology business. And, providing diverse employment opportunities also play an important role in the success of a company.
Finally, when asked what the secret of the Short Cuts Hair Salon, Inc.’s success is, Brat states that, “you only get out of it what you put into it” and “hard work really does pay off in the long run”.
The salon is located off of South Congress Avenue and Boynton Beach Boulevard in Boynton Beach, Florida.