DMNews recently published an article about how many retail companies are using Facebook to sell their products. Companies like Avon, Gaiam, Brooks Brothers, Levi’s and 1-800-Flowers have set up Facebook pages that actually let their Facebook “friends” purchase items from them.
“We thought it would be an innovative way to bring together our direct selling approach with our social media marketing,” Annemarie Frank, director of e-commerce, digital and strategic alliances for Avon’s Mark brand, told the magazine.
The question is, can you, a smaller, Phoenix-based retail do the same thing? Heck, yes!
“Shopping is inherently a social experience for many consumers, particularly women,” Augie Ray, senior analyst at Forrester Research, told DMNews, “so we should be expecting companies to be making shopping online more social.”
So how do you do it? Here are some suggestions:
Set up a Facebook page for your store.
Facebook pages, unlike individual profiles, are open to the Web. That means they can show up on search engine results and people without a Facebook account can visit and interact with them. This alone is a reason to have one.
But you can also set up tabs with different features. Why not set one up where people can browse your goods and even order them online?
Set up Facebook pages for individual product lines.
If you are selling your own proprietary product lines, then you can set up pages for each one. In the DMNews article, it was mentioned that Levi’s did this, so that each product like could have its own “fan” base.
You see, once someone “likes” (it used to be “fan”), updates to that page made by the administrator are added to that individuals feed. So, if you have pages for each product line, you’ll get more targeted prospects following each of your product lines. This very well could translate into more sales, including repeat sales.
Given that Phoenix is a very tech-savvy area, and that there is a strong Phoenix resident presence on Facebook, this could very well be a great strategy for your retail business. Give it a try and comment on this post with your results!
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