On May 3, 2010, Phil Kohlmetz, President of the California Associations of Museums announced an effort to establish a California license plate featuring a reproduction of an original Snoopy drawing by Charles M. Schulz. The Snoopy license plate is intended to be a sustainable source of funding for California museums without establishing a new tax or fee or drawing from the state’s general fund. Current license plate programs are generating millions of dollars annually for the arts, the environment, and children’s programs. Proceeds from the Snoopy plates will provide a competitive grant program and support the training and professional development programs of employees and volunteers in California museums. California State Parks (CSP) will serve as the official sponsor of the Snoopy license plate and will administer the grant program.
Jean Schulz, the widow of the cartoonist for Snoopy and the entire Peanuts gang, founded the Charles M. Schulz Museum and Research Center in Santa Rosa in 2002. The Museum has access to nearly 7,000 of Schulz’s original strips, which represents a wide breadth of his work. Based on her experience opening the museum, Jean Schulz recognized the significant need for additional funding for California museums. To help meet this need, Charles M. Schulz Creative Associates and United Media, the licensing agent for PEANUTS, are giving royalty-free rights to the California Association of Museums (CAM) to establish this license plate featuring Snoopy.
The California Association of Museums (CAM), founded in 1979, is a non-profit service organization formed to represent the interests of California museums. CAM assists California museums in fulfilling their missions as educational and research institutions that interpret and preserve art and cultural and scientific artifacts for public benefit. Over 1,400 museums in California are as diverse as the communities in which they are found and include historical societies, cultural centers, art museums, botanical gardens, natural history museums, science centers, tribal museums, zoos, aquariums, and children’s museums.
Individuals interested in a Snoopy license plate are being asked to register. Once there are enough interested people, the state will collect the appropriate fees (starting at $50). When 7,500 Californians have pre-purchased a plate, production will begin.
For more information: To register, visit www.snoopyplate.com. For more information, contact the California Associations of Museums at 831.471.9970 or [email protected]