What’s in a name?
It’s a lot especially if you happen to be the namesake of a Mexican legend. More so, if you happen to be the Son of a Living Legend.
Julio Cesar Chavez, Jr. or simply JC Jr. his old man’s fair- haired boy and supposed heir apparent if we believe Top Rank’s never-ending salvo of boxing praise and propaganda to sell him to the boxing public every time he has a fight. And this time as in the past, they are leaving no stones unturned to do just that.
And to quote some verses in Shakespeare’s Romeo & Juliet which Top Rank probably adapted while handling and peddling JC Jr.’s career to the boxing masses, “What’s in a name? That which we call a rose by any other name would smell as sweet.”
Julio Cesar Chavez. Jr. has been one of Top Rank’s pay-per-view meal tickets ever since Bob Arum signed him in 2003 to be in his stable. Julio Cesar Chavez, Jr. has been a staple in the under cards of Top Rank’s major boxing fights as well as headlining some of the fights in the long running Latin Fury series.
And on June 26, Julio Cesar Chavez, Jr. (42, 30 KOs-0-1) will once again headline the Latin Fury 15 cards at the Alamodome in San Antonio, Texas against Irishman John Duddy (29, 18 KOs- 1-0) in a middleweight encounter for that gaudy but atrocious WBC creation which is the Silver belt/ title.
“The title is a big joke and Junior is just a joke” said my Mexican- American buddy Santiago T. who roams around Detroit’s Mexicantown in his spare time who never hides his contempt for the Mexican fighter because of JC Jr.’s as in his own words, “inability to step up his game.”
Many boxing fans have lamented the fact that JC Jr. for so long now has been fed and still feeding on patsies and nondescript fighters to pad his undefeated record yet his handlers and Top Rank gets away with it because of his name and the age-old Arum dictum that JC Jr. is still young and has no amateur experience because he began his professional career at 17.
But if Julio Cesar Chavez, Jr. wants to be taken seriously as a boxer, he should stop the cherry- picking game and should now consider to fight the fighters that matter in his division. He should step out from the protective cocoon that Bob Arum and his handlers built for him and become his own man.
Julio Cesar Chavez, Jr.‘s decision to hire Freddie Roach as his trainer is a good first step in the right direction. Also John Duddy may not be the elite fighter that will make him a superstar but is a good fight for a start towards that goal.
And if JC Jr. survives the Irish Destroyer (which to many observers is actually a foregone conclusion) then he should look for fights that will further enhance his reputation as a fighter to contend with for the middleweight division has a deep pool of talented fighters that can make him a household name in the future.
But if JC Jr. fails to do that and once again come up with excuses not to fight quality fighters then he merit’s the contempt and disdain that many boxing fans throws in his direction. And if JC Jr. reverts back to his old cherry- picking ways, then boxing fans can say it to his face that he does not deserve the illustrious name that he carries because he stinks.
So, what’s in a name?
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