On Wednesday I posted Enci’s Top Ten Twitter Mistakes. Now our Get Connected Guru answers some questions on how she began, because we all start somewhere with these new ideas!
1. When and why did you start using Twitter?
I signed up with Twitter at the end of 2008 because that’s what all the hype was about. I had no idea how I would use it, just like most people didn’t know, but I knew that somehow you could market yourself with it.
2. How did you decide to name yourself @ActOut ?
My name “Enci” was taken and since I’m an actress and a bike activist, ActOut was just the perfect choice. Especially since cyclists (and in a way performers and artists in general) were and are still considered as the people who “act out” against the system. So it fit perfectly. :-)
3. Why is it important to have a Twitter account in Los Angeles?
I think it is imperative to have a Twitter account. It works on so many levels. Not just for marketing but also to get the word out about important issues. Governmental issues, reporting local incidents or happenings. When our cyclist friend was hit in Downtown LA, a witness tweeted the collision immediately with the drivers description and the license plate. Within two hours, the driver was located. When I had the first screening party for my short film that I directed, we had people in the audience who heard about it via Twitter and rode over to Barnsdall Theatre to celebrate with us. When a friend of ours was arrested (wrongly) during the H8 protest on Wilshire, his “help me!l” tweet as he was being accosted mobilized the community to get him out jail.
4. Why is it important for Los Angeles businesses to use Twitter?
I maintain many websites and their social media elements and I track all the hits. It’s becoming an obsession. I can track what country the hits came from, how long a person stayed on my website, what computer did they use and what browser they were connecting from. And of course I can track how the visitors came to the website. It is quite surprising to see every day that most hits are coming from twitter and facebook posts. It is the quickest and the best way to deliver the message because a tweet (as well as a facebook message) gets sent right to our phone and literally news is just a fingertip away.
5. What is your favorite Twitter success story?
I think my favorite Twitter success story is the incident about the hit & run case. The incident got lot of press and I think this sends a great message to drivers out there to take responsibility when getting behind the wheel because they are being watched. 25% of all motorists involved in a collision with a cyclist flee the scene. This needs to stop! I’d like to believe that people will realize that they are being watched. Politicians will realize that the public’s eyes are on them. The power is in the hands of the people with these great social media tools and we the people need to learn how to use these tools wisely, effectively, responsively and safely.
Enci, Actress, Activist and über Networker
Enci has performed in New York and Los Angeles, appearing in print campaigns, in commercials, on stage, and in films. Along the way, in the process of promoting her career, she put the full spectrum of social media tools to work and began forging alliances and networks in the entertainment industry. Enci’s column on living the green life in LA, “Rebel Without a Car,” appears monthly in the Networker. She teaches the popular “Get Connected” class at AFI, at the SAG Conservatory, at the SAG Foundation and at USC. Enci teaches her students to “Pound the keyboards, not the pavement!” using Twitter, Facebook, MySpace, YouTube, Flickr, Google, LinkedIn, IMDB, digg, StumbleUpon and the many other social media tools that are changing the world as we know it.