Just ask the now defunct Fort Worth Flyers (2005-2007), whose franchise folded after only two seasons due to a myriad of economic issues.
Texas Legends co-owner Donnie Nelson, who also serves as President of Basketball Operations for the Dallas Mavericks, realized the benefits of having a local D-League team through his experience attending Flyer games in Fort Worth. Their close proximity made it extremely accessible for him to scout NBA level talent, without the need to travel far from home. This helped pave the way for his vision to bring professional basketball closer to his own backyard.
Frisco, Texas has become one of the wealthiest and most rapidly growing cities in the United States. In 2000, this northern suburb of Dallas had a population barely exceeding 30,000. Since then, it has exploded to well over 100,000. This rapid growth, in addition to the enormous population boom in Plano over the past few decades, was an important factor in Legends decision to set up their headquarters in Frisco.
With the recent birth of the Legends franchise, Frisco can now boast about adding professional basketball to its already impressive sports resume. Frisco is also home to the Frisco Roughriders (minor league affiliate of the Texas Rangers) and FC Dallas of Major League Soccer.
The Texas Legends, an affiliate of the Dallas Mavericks, will play their home games at Dr. Pepper Arena. So far, over 13,000 tickets have been purchased by Legend fans anxious for the start of the team’s inaugural season in November. Dr. Pepper Arena also serves as the practice facility for the Dallas Stars of the National Hockey League and home of the Texas Tornado of the North American Hockey League.
NBA D-league President Dan Reed has taken notice of how the local fan base has supported its sports teams. He feels that the Legends in the city of Frisco will be a win-win situation for his up-and-coming league.
“We’re very excited to be in Frisco, an area with deep fan support and a history of successful sports teams,” said Reed during the official announcement of the team’s move to Frisco. “We’re thrilled to welcome such a well-respected and experienced group to the NBA D-League ownership ranks. Not only are Donnie Nelson’s basketball credentials terrific, but he has assembled a group with impressive business credentials as well.
Only time will tell if the Texas Legends stay in Frisco will be a success. At this moment, it seems to be a great fit.
IF YOU LIKE THIS ARTICLE, PLEASE CLICK THE SUBSCRIBE BUTTON ABOVE TO RECEIVE EMAIL NOTIFICATIONS EACH TIME A NEW ONE IS PUBLISHED. THANKS FOR YOUR SUPPORT!