Exotic Car News —
New car buying experience available for exotic and luxury car enthusiasts!
The MotorcarEnthusiast.com website officially launched this month.
According to Cindy Meitle, owner of CAR PR USA, a company that works with the classic and exotic car industry, the website offers buyers and sellers of Exotic, Classic and Luxury automobiles a distraction-free and content-rich online car buying experience.
We are already impressed with the site layout and tend to agree.
CHECKING OUT THE MOTORCAR ENTHUSIAST WEBSITE
We checked out the site and decided to do a few searches for Ferrari, Maserati and more and found multiple examples of each after keying in our zip code.
Cindy was right about content. The photos show each car from as many as six different angles and often include interior, engine compartment and even the accessories that come with the vehicle. We were also surprised to find numerous private yachts, jets and helicopters for sale — luxury items that are always of interest to exotic car owners for sure.
When we interviewed Cindy, she shared with us that the founder of the site, Kevin Wilson, became fed up with shopping for cars while online dating and other popups kept surfacing.
[Agreed — we hate them, too. Those and million year old cars posted on a site that are already sold — as it feels like a bait and switch maneuver.]
As a result of his frustration, he decided to ban popups and ads from the car pages on his new site. The result is a very clean and concise web page with photos and details from the seller, something any true car enthusiast can appreciate.
WHY EXOTIC CAR BUYERS SHOP ONLINE FOR NEW AND PRE-OWNED CARS
Many people who are not car collectors themselves might wonder why someone would want to buy a car from a site like this rather than get the first-hand experience of walking into a dealership and shopping for exotics.
Cindy explained that Kevin was also in car sales and realized that most people who come in to dealerships usually leave with a less than positive experience because they feel pressured and they are afraid to “haggle” to get the best deal.
Sometimes, even high end collectors don’t believe they can successfully negotiate against a car salesman.
Dealership owners and managers who hire untrained sales staff — known as green peas in the auto industry — or scheister salesmen and greedy managers to save the company a buck almost always cost the corporation more money in sales and damage the reputation of the car dealership in one of two ways. Either the staff is perceived by the customer as just out to make a sale by any NADA school pushy means possible (the kiss of death approach to selling any luxury or exotic vehicle) or they ruin the reputation of the dealer by not understanding and responding well to the emotional needs of their high end clientele.
[To cater to the elite properly, it is important you have a healthy respect for who they are as people more than chasing after their almighty dollar to make a sale, as it is a small world — and if you are professional and genuine, they will most often treat you with equal respect and show long term loyalty as well. Be rude or screw and exotic car client over nickels and not only will you not sell them more cars in the future, you won’t gain their business recommendation to friends and family.]
From a living room armchair, car shoppers can fill several convenient forms on the motorcarenthusiast.com site aimed at making the experience a positive one. Shoppers can fill out a Trade-in page to see how much value a dealer will give towards a new purchase. Filling out a Best Offer page lets the seller know exactly what the shopper is willing to pay and he can choose to accept or decline the offer. Also, sellers list their finance options and any special incentives they want potential buyers to know about. The shopper is in complete control and can let the dealer know exactly what he wants and how much he is willing to pay.
SOCIAL NETWORKING FOR EXOTIC CAR OWNERS AND LUXURY SPORTS CAR ENTHUSIASTS
Cindy Meitle is one of those people in the world that “gets it”. She shares that Motorcar Enthusiast understands the value of social media and is willing to reach out to the online shopping market.
She says, “Every vehicle uploaded to the site for sale is posted to Twitter. Tweeting extends the reach of the cars for sale to thousands of potential car buyers. The site is catching on quickly with an affluent crowd of individuals who enjoy the finer things in life and can afford to purchase luxury yachts, exotic cars and even vintage cars.”
However, the site won’t reflect a GIGO “garbage in, garbage out” platform like many other car dealers try to shell (where they simply shuffle up a few high traffic search vehicle reviews and exotic car photos onto a canned website trying to pass the work off as an online marketing campaign — something known in the industry as “whoring out cars”).
[Please do forgive the explicit language — but veteran auto industry professionals know and recognize the term well.]
Motorcar Enthusiast has strict criteria warns Cindy, and the agents that represent the company are fully aware what new items or sold items are revealed on the site each day as well.
“You will only find the best of the best cars and luxury toys on this site. For those who aren’t quite ready to buy, the site is great for getting an idea of what kind of car you would like to own in the future. Browsing the sites hundreds of photographs can be a fun and educational way to spend the evening.”
To date, several of the top classic and exotic car dealers
have posted their high-profile inventory to the site
and Cindy Meitle says more are coming on board daily.
Read more about glamorous cars for sale
and see exotic car for sale pictures here: